While deciding what to do for this media blog, I remembered a commercial I saw on television last night about McDonald’s and their new eggs. I tried to search it on youtube and was unable to find it:(. Fortunately, I came across a different commercial that suits my purpose much more. This commercial consists of the mascot from Burger King breaking into McDonald’s headquarters and stealing their recipe. Following this the narrator says “It’s not original, but it’s super affordable”. How does Burger King get away with this!? They fully admit to stealing another company’s recipe, implying that they are not able to come up with their own. I just don’t understand how they think this makes them look good...why would it make consumers want to go to Burger King? The idea that comes to my mind is that if McDonald’s made the original, then theirs must be better! The only way Burger King makes themselves look good in this commercial is by saying that their ripped off product is cheaper than the other guys! But this is still just a cheap shot and was a very bad marketing plan. McDonald’s and Burger King have been competing for a number of years so I don’t see why Burger King would release this... to make themselves look bad? I just don’t understand... This piece of media is distributed to the public through the power of television and the internet, but I think if anything McDonald’s would profit more than Burger King.
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