Wednesday, June 8, 2011

Ben and Jerry's

I've noticed that Ben and Jerry's ice cream always has the most interesting commercials. They use the method of animation, combined with bright colours and unexpected words to make their product stand out. Despite the fact that their ice cream is slightly overpriced and comes in very small containers, they still manage to be a multi-billion dollar corporation and this is probably do to the amount of money they spend on advertising! These creative ideas catch the viewer's attention, long enough to maintain the interest in the product. Another wise decision on the part of Ben and Jerry was to not overplay any of the commercials, as even the best ideas can be hated after you've seen them too many times. I believe that Ben and Jerry's commercials are some of the best I've ever seen from the ice cream industry, and I am now rather interested in purchasing the product.

http://youtu.be/ZLmMwh-6rV8

Posters!

The importance of a poster- to me, is vital. All my life I have hung the images of my idols on my wall, making it so that everyday I wake up to inspiration. It’s important to be inspired, and to start each day with a brighter outlook. This type of media tells the story of that particular person, as they are living in that moment. This moment may be tragic, serene or exhilarating. The way the audience is able to read these emotions are through the facial expressions of those on the poster, what they are wearing and the setting. Posters usually follow the formula pasting an idol or character up front and center with perfect lighting and expertise selected background colors. These characters are usually really famous, and provide inspiration to millions of people. It is highly unlikely that this oversized, glossy photograph of the celebrity is a realistic interpretation of the type of person that they really are. This text comes from a series of corporations, and many people work together to produce this medium. Posters are available at stores like Wal-Mart or CD stores. Despite the fact that CD stores usually just sell mainstream artist posters, there is a perfect poster out there for everyone. I think it is important for people to have someone to be inspired by everyday. Who doesn’t love posters?